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Don't
be put off by the
apparent complexity of the Internet, don't allow yourself to be blinded by
jargon. SpiderSpider can design a web site for you to compliment your existing
business, or to accompany the start up of your new enterprise.
How many stages are there in
commissioning a web site?
Stage 1 - Choose your domain
name
The first stage is to buy a
domain name. This is the name you would like to call your business on the
internet. A company called Acme Tractors, for example, might like to call
themselves www.acme.com. however, millions of domain names have already been
bought, and there can only be one owner per domain name.
Spider
Spider can carry out a
search for you and find out if your desired name is available. If it has already
been bought, we can suggest an alternative. We do not hold client's domain names
- we set up an account for the domain name in the name of the client so they will
always be able to access it themselves. Too often, website companies will cease
trading and then the client will have great difficulty in accessing their own
domain name.
Stage 2 - Designing your web
site.
Commissioning a website is a
bit like buying a car when you have no idea what a car is, and you can't even
drive! i.e. most people don't know what they are buying.
SpiderSpider can provide you
with a ‘no obligation, no cost’ outline web site draft which will contain
some of the basic elements of your company’s details. These details would
normally consist of some pictorial content i.e. from your company brochure, or some
pictures you could take yourself, plus some descriptive text. The draft site would
only normally consist of one or two ‘pages’, e.g. a home, or main menu page,
and one other.
This outline site would be
designed to give you a ’taste’ of what the final site will look like. Spider
Spider makes no upfront charges and you are not committed to any charge at all
until you have seen and approved the first design draft. There would be no need at this stage for you to have your own
dedicated internet location or ‘domain name’.
These details would show you
roughly what your own personal site might look like before you commit to any
cost.
Commissioning the final web
site.
What does it cost?
An
approximate budget will have been given to you at the start of the project. We
work on a fixed-price basis and normally stick to our original estimate. Following further discussion
regarding the scope of the content in the web site, and after you have approved
the first draft, style and cost, we would proceed and complete the project. The cost of this
would range from about five hundred pounds upwards, depending on the complexity
of the site. Obviously as the content increases, the cost increases.
Stage 3 - The host for
your web site.
A website has to be
‘hosted’ by an ISP (Internet Service Provider), e.g. Orange, BT, AOL plus
commercial and business hosting services. This is like a ‘parking space’ on the internet. The web site will not
function without a host. Some ISP's offer this service free but provide no
technical support. An average business
hosting account would cost about £10.00 to £30.00 per month.
Spider
Spider will normally offer a hosting account as part of the service. This
will normally be charged on a quarterly basis and you will be advised of the
cost in advance.
Search engine optimisation
This is
the term used to describe the various techniques available to get your website
listed on the first few pages of most of the main search engines. There is not
much point in having a great website if no one can find it!
Entire
books have been written about getting a good listing on the search engines.
However Spider Spider uses tried and tested techniques which will normally ensure
that your
site is included on the first few pages of the principal search engines within
one month of completion. For example - Yahoo. This service is provided as part of the budget and does not
incur any additional cost.
If you wish to use any of the many Search
Engine Optimisation companies currently advertising, you are at liberty to do so
but we cannot recommend any of them - do try them, don't spend too much money,
and be prepared to be disappointed!
It's
getting more and more difficult to get a good listing on Google, especially for
a new small business website. The first few pages tend to be 'hijacked' by the
larger companies and 'library' sites i.e. websites just providing more lists of
associated sites.
One
way of getting a new small business site listed quickly, i.e. before it is
'naturally' picked up by the search engines is Google
AdWords - go to the main Google site, click on more, look at the bottom of the screen and
click on advertising programmes - this will give you all the details - some of our clients
use this and find it is successful in improving their 'hit rate'. You can
set your own monthly budget to avoid over-spending.
For
some very useful information on setting up a Google AdWords
campaign please read this article
Just
contact SpiderSpider and
we will happily explain in more de
'Google is not enough'
Due
to the staggering quantity of websites on the Internet, It's generally
considered that your website will need a lot more marketing help than just being
on the search engines. Click here to see examples of more marketing
methods>>
Click
here
to see some examples of sites designed by SpiderSpider
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